Marketing Techniques

‘All publicity is good publicity’

There are many artists over time have looked into the idea of good publicity and bad publicity as they’re in the newspaper so therefore, people will be talking about the artist whether good or bad.

Also over time there has been techniques that have been very successful when promoting their albums. A well-known technique is giving away free music as the Arctic Monkeys have done and have become very successful because of this. They have previously given away free demos of their music at gigs so this allowed the fans to upload the demo online to share with other fans who couldn’t attend their gigs. By doing this it helped achieve worldwide fame and allowed them to sell out their first album very quickly and by doing this risky strategy, it helped them do so. If the audience doesn’t enjoy the music for various reasons such as it being given to the wrong audience or simply poor quality it means they would lose money instead of gaining it. Another successful technique is giving free albums out in newspapers. Prince used this strategy by releasing his album for free in the ‘Mail On Sunday’ which is a risk however, he has already achieved great fame and people instantly knew the album would be worth buying the newpaper for. People heard about this and bought the newspaper so this meant that people were playing Prince’s album all across the UK and this is where his money was made as he appealed to such a wide range of audiences therefore, they bought the tickets to see him live as they liked the album so much.