Production Diary: Week 4

Week 4:

• We research some songs on Souncloud which enabled us to get a feel for what sort of song we wanted and the direction we wanted to take with that song. After hearing quite a few songs and artists and finding that most of them were signed/rising artist, meaning that we were unable to use their songs. We found a girl on Soundcloud whos username was 'Hanamakesmusic' and we liked her song 'Runaway' and thought that it fitted quite an indie music video where the focal point was her on her own opposed to being surrounded by her friends and then she would being in quite low budget areas like fields, parks etc as these fitted the conventions. We then done some more research into songs a found a song by Snakehips - Days With You ft. Sinead Harnett and we took to it a lot and began playing with some ideas in the group and how we thought there could be one of us that done the performance and another one to do the concept part of the music video. We wanted to do this music video around London with the girl doing different activities to get over her ex-boyfriend as this was the leading narrative when listening to the lyrics however, we decided to go down more of a concept route and film her doing random things. After finalising our main pitch, one of my group members filmed herself talking through these ideas and put it on the blog and more presentable than our previous scriblings and discussions. We decided to go with the second song in the end as it featured a variety of paces that we could work with opposed to 'Runaway' as the pace didn't change and the music video would seem quite boring when watching. 
• After finalising our ideas into the song I decided to look at the core conventions of a music video and then researched further into the genres, only focusing on the Indie and R&B genre. By looking at these I was able to see the main ideas that were featured in the music videos from each genre and then to look at how my group and I could put an original twist on these core conventions. 
• Following this we researched into our audience more and asked them questions about what they thought the music video should be about. We asked them 2 main questions, the first one being what did they imagine the music video to be like when they first heard the song and the second one, we told them what the lyrics meant and how it was about a girl getting over her ex-boyfriend so we asked them what tasks she could possibly do to 'get over' him as such. Most of our responses were ideas that we had come up with and a few new ones which we took on board and thought about how we could incorporate them into our final piece. By doing this it meant our final version of the music video would be suitable to our target audience which was teenagers and older as it is quite a versatile song and can be liked across a range of ages.